Dive Summary:
- Since 1868, the University of California's (UC) seal consisted of a simple white-and-blue circular design containing an open book and the words, "let there be light".
- In a rebranding effort, UC has recently released a new logo in order to dissociate itself from the "bureaucratic" and "staid" implications of the older seal; UC claims the original logo will still remain the official seal.
- Despite these efforts, an online petition against the logo has gathered over 30,000 signatures as UC students expressed an aversion towards the new logo, alleging that it looks like the Youtube loading icon or a toilet being flushed.
From the article:
"... More than 30,000 people have signed a petition against the new logo. 'The newly designed monogram of the University of California, while attempting to be modern, loses the prestige and elegance of the current seal,' the petition says. Comments posted on the petition website call the new logo 'corporate,' 'cheap' and 'the logo of something found in the toddler section of Toys R' Us.' Many question why the university even needed a new logo, saying that the original seal reflects the university's values.
Said one comment: 'Why would UC need to be rebranded? UC remains and will be the best public institution in the world. Also, UC is an educational institution, not a start-up company.' ..."