In these columns, we're spotlighting innovative ways schools are reaching prospective students during the pandemic.
Photo illustration by Adeline Kon/Higher Ed Dive; photograph via University of Puget Sound
Recruiting and enrolling new students was getting harder before the pandemic. Add in travel restrictions, social distancing and financial uncertainty, and colleges are being forced to level up their game.
Many are rising to the challenge. In this monthly column, called The Pipeline, we'll share how they're adapting to heightened competition and new limitations throughout the recruitment and enrollment cycle.
Have an innovative tactic to share? Let us know.
Cornell College officials are hoping a promise to pay up to $12,000 of debt for 65 graduates will help them stay in school. Read the full article ➔
Clinton College, in South Carolina, isn't charging students tuition in 2021-22. Officials say enrollment swelled because of the offer. Read the full article ➔
Although colleges run the risk of missteps on the popular platform, they can carve out a space for themselves that helps build their brand. Read the full article ➔
A weeklong free drop period intends to lower financial barriers and help students unfamiliar with online classes. Read the full article ➔
Ohio Dominican University is welcoming applicants to campus to learn whether there's a spot for them in the incoming class. Read the full article ➔
Ohio's Kent State took a creative approach to beating "Zoom fatigue" while minding COVID-19 restrictions with its outreach to prospective students. Read the full article ➔
The University of Puget Sound is rejecting typical school-themed admissions gifts to appeal to a socially conscious generation. Read the full article ➔
