Dive Summary:

• Ohio State University (OSU) has selected a ubiquitous symbol — the block O — to identify its brand across all of its seals and logos.
• The new OSU seal remains relatively unchanged from the old one; the new seal bears a more pronounced shade of black and replaces the round O in middle of the logo with the block O.
• Popularized by its athletic department, the OSU block O will now include the block O in its new academic logo; OSU's athletic logo has also been retouched, with the "Ohio State" text now entirely in black.

From the article:

"Despite its size and national recognition, Ohio State University lacked a singular identity – something people would look at and immediately know it was Ohio State, officials said.

Now it has one – the block O. ..."