Dillard University's Walter Kimbrough has masterfully leveraged social media to build and strengthen his personal brand as president. At any given moment, he's interacting with students, orchestrating media coverage, publicizing campus events and news, sharing other news of interest to his campus community and other stakeholders and providing members of the public a sense of familiarity and intimacy with who he is as a person — all from his phone via Twitter.
We caught up with Kimbrough during this summer's HBCU Media Training Institute to talk about the power of the personal brand and ways presidents and other campus leaders can work to build their own.
