Dive Summary:
- LinkedIn now has University Pages that target younger users who want to connect with colleges.
- More than 200 schools have profile pages and the professional networking site dropped its minimum age to 14 to expand its appeal to prospective students.
- The college profiles allow students and prospects to see how many of a school's graduates are on LinkedIn, a list of fields in which they work and the biggest employers of alumni.
From the article:
... Christina Allen, LinkedIn's director of product management, says the idea for the pages came after she saw her daughter and others struggle to find usable information on colleges. "I knew that hidden in millions of member profiles were powerful insights about the career outcomes of educations from universities around the world," Allen writes, in a blog post unveiling the new profile pages for schools. ...
