Dive Brief:
- For-profit institutions may be among the nation’s best at integrating learning technology and creating learning experiences with job placement outcomes in mind, according to eCampus News.
- By placing emphasis on workforce development, recruiting non-traditional students and adapting to new models, some for-profit schools like Grand Canyon University and the University of Phoenix are surviving new rules from the federal government and falling enrollment nationwide.
- Eduventures reports the more successful for-profits have already increased marketing and industrial outreach to distance themselves from for-profit stereotypes.
Dive Insight:
The Obama Administration has earned national headlines for its efforts to end predatory recruitment and enrollment of students in fraudulent for-profit institutions, but those for-profit schools which have deliberately infiltrated the space and culture of higher education not only appear to be solidly established, but outpacing non-profit competitors in industrial innovation.
Recent studies show the appeal of for-profit education continues to rise, and with innovations in marketing and increasing partnerships with major companies, there’s a very real chance for continuing growth of the proprietary sector.
Bootcamps and partnerships with higher education advocacy groups are just some of the ways this growth is taking place. And while they don't gather the headlines of failing schools, they are continuing to attract students and revenue.
