Dive Brief:

• Students at Brigham Young University, owned by the Church of Jesus Christ of Latter-Day Saints, were surprised recently to find cans of Coke Zero in campus vending machines.
• Caffeine has been banned on campus for years based upon an interpretation of Mormon scripture. But not all Mormons, not even those in the church's hierarchy, agree with such a reading.
• The presence of Coke Zero did not, however, mean that BYU had taken a pro-caffeine stance. The university announced the stocking of Coke Zero was a mistake, and the soda was removed.

Dive Insight:

We're sympathetic to the poor character who filled those vending machines with Coke Zero. That's an understandable mistake. When we first heard about Coke Zero we thought it was supposed to be Coke without any bad stuff. We actually assumed it had no caffeine and no calories. Odds are the vending-machine person thought something similar. As it turns out, Coke Zero has caffeine—but no calories. It's the Coca-Cola corporation's attempt to sell diet soda to guys.